clique

Clinique was the first dermatologist guided, allergy tested, frangrance-free cosmetic brand created by Estee Lauder in 1968. It was also the first women’s cosmetic company to introduce a second line for men.

The pink ribbon, the symbol of breast cancer awareness, was created by Estée Lauder’s daughter-in-law, Evelyn Lauder.

 

 

peter-and-polly-ponds

Source : library.duke.edu

In the 1920s, Pond’s Company began to place sample of their products at their magazine ads, and the characters of “Peter” and “Polly Ponds” were created, as part of their campaign to entice people to buy their cream. The campaign were successful as sales of the Pond’s facial creams went up. Peter and Polly Ponds retired from the company’s ad campaigns after 1925.

 

 

loreal-brands

L’Oréal is the largest cosmetics company in the world with over 500 brands and thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, makeup and fragrance.

 

 

body-shop

By law, all human cosmetics sold in China must first be tested on animals. Therefore brands such as The Body Shop, which refuses to do animal testing, are not available for sale in the Chinese market.

 

maybelline

Maybelline was created after its founder Tom Lyle Williams who was only 19 years old at that time, saw his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. He then renamed his eye beautifier Maybelline, in honour of his sister Mabel who gave him the idea.