UOB Bank

UOB logo

Remember how we use to count in groups of 5 by drawing 4 vertical lines and 1 straight line across? Well the UOB Bank logo is derived from this traditional Chinese ‘five-bar gate’ system of counting in fives. The logo mark symbolises security and unity.

The simplicity of the logo type reflects the Bank’s focus and clarity.



starhub logo

Starhub logo embodies the essence of a Chinese proverb 青出于蓝而胜于蓝 which literally means “green is derived from blue and green will become more brilliant than blue” In short, it means the pupil shall surpass the teacher. This transition from blue to green, emphasises the transformation that they hope to bring to people’s lives through innovative and integrated info-communications solutions.



Singtel logo

Singapore’s leading teleco Singtel launced a new brand identity on 21 Jan 2015. The signature red arc reflects innovation and the ongoing evolution of the business. The word “Singtel” bears friendlier curves and rounded corners to show the company is approachable, caring and optimistic.



smrt logo

Singapore’s public transport company’s logo symbolise the two main rail lines being built when the logo was conceived in 1983 – the North-South and East-West Lines. Cutting across the circle at the centre, the bands portray how the system is a combination of at grade, viaduct and underground rail lines.